NOTICEABLE INCREASE IN CANNABIS BEVERAGE SALES DURING DRY JANUARY INITIATIVE
As the trend of reducing alcohol consumption gains more momentum, many individuals are now turning to cannabis as an alternative, especially during initiatives like Dry January. This shift is evident in consumer behavior and supported by recent data, highlighting a growing preference for cannabis-infused beverages and tinctures over traditional alcoholic drinks.
Elevated Roots’ Observations
At Elevated Roots, we have seen firsthand how Dry January 2025 has driven interest in cannabis as an alternative to alcohol. Our sales data tells a compelling story:
Beverage Sales: We saw 27% increase in beverage sales compared to Dry January 2024.
Tincture Sales: There was also a remarkable 57% rise in tincture sales over the same period.
Combined Category Growth: Overall, there was a 33% increase in the beverage and tincture category at our stores from January 2024 to January 2025.
Early 2025 Surge: Despite experiencing some of our busiest days in those last months of 2024, in the first three weeks of 2025 we saw a 20% higher sale of beverages and tinctures compared to the average three-week period at the end of 2024!
Broader Market Trends
This local trend of increased cannabis beverage consumption aligns with national observations. A 2023 survey highlighted that 21% of individuals participating in Dry January planned to use cannabis as an alternative to alcohol (marijuanamoment.net). Additionally, reports indicate that during January 2024, alcohol sales in the U.S. dropped by more than half in the first week, marking the most significant decline since 2020. Conversely, cannabis-infused beverages have gained popularity as alternatives during this period (cannabissciencetech.com).
Why the Shift?
Several factors contribute to this new movement:
Health Considerations: With increasing awareness of alcohol’s potential effects, including recent advisories linking alcohol consumption to certain health risks that sparked conversation at the start of this month, consumers are exploring alternatives (businessinsider.com). Many people view cannabis as a way to unwind, while still making mindful choices for their well-being.
Social Experience: Cannabis-infused beverages can allow individuals to maintain the ritual of social drinking without alcohol. Brands have noted that these products help to enable individuals to still socialize with a drink in hand, while abstaining from alcohol (modernretail.co).
Market Availability & Innovation: The rise of innovative cannabis products, such as THC-infused beverages and precisely dosed tinctures, provides consumers with appealing and convenient options. These drinks often contain controlled doses of THC or CBD, offering effects that can align with relaxation and enjoyment- without all the drawbacks associated with alcohol (popsugar.com).
Exploring Alternatives at Elevated Roots
For those who explored cannabis as a mindful alternative this Dry January, Elevated Roots offers a variety of products that could fit seamlessly into any lifestyle:
Infused Beverages- Used by many as a refreshing alternative to beer, wine, or cocktails; infused drinks from brands like Cann and Levia deliver what many say are balanced effects- in a convenient, enjoyable format.
Tinctures- A discreet and versatile way you can incorporate cannabis into a routine. Tinctures can be added to tea, water, or enjoyed on their own!
CBD & Low-THC Products- For those looking for relaxation without strong psychoactive effects, our range of CBD and low-THC options can help provide an approachable alternative.
If you are new to cannabis or want guidance in selecting the right product, our expert team at Elevated Roots is always available to help on your journey.
The Future of Alcohol-Free Lifestyles
As more people rethink their relationship with alcohol, the cannabis industry is evolving to meet new consumer preferences. Whether it is for Dry January or long-term lifestyle changes, the demand for high-quality cannabis alternatives is on the rise. With increased availability, innovative product formulations, and growing awareness of cannabis as an option, this shift is likely to continue well beyond January. Looking to explore cannabis as part of your wellness journey? We are here to support you with education, recommendations, and a carefully curated product lineup!
Let us raise a *can of infused beverage* to a new kind of social experience- one that just might keep you feeling your best!
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