BREAKING NEWS:
Elevated Roots is proud to announce the launch of its latest drop under the fan-favorite NOSTALGIA brand: the Y2K Line, launching this May 22 at Elevated Roots Dispensaries, and available at select dispensaries in Massachusetts beginning in June.
This newest addition to the NOSTALGIA flower portfolio takes consumers back to the early 2000s with three iconic strains that defined a generation: Granddaddy Purple, Cinderella 99, and Blue Dream. Elevated Roots is celebrating the launch of Nostalgia’s new line with a Y2K LAUNCH PARTY on Thursday May 22, 2025 at its two retail locations in Kingston and Halifax.
“From the moment we launched NOSTALGIA, our mission has been to celebrate the rich history of cannabis culture, decade by decade,” said Sheila Fey, Director of Marketing at Elevated Roots. “The Y2K Line is all about honoring that turn-of-the-millennium energy: a time of flip phones, mixtapes, and fire strains that built the foundation for today’s market. We’re celebrating by decking the halls with pooka shell necklaces and rockin’ our best velour tracksuits and snap bracelets. Stop by the Elevated Roots stores on May 22nd for all that Y2k era energy!”
The new drop features:
- Granddaddy Purple – The original purple powerhouse known for its deep hues, sweet grape aroma, and full-body effects
- Cinderella 99 – A fast-hitting, sativa-leaning strain celebrated for its uplifting yet dreamy effects and fruity flavor
- Blue Dream – A smooth, balanced hybrid beloved for its euphoric effects and massive nugs
- …plus two totally NEW strains that our team has been pheno-hunting and cultivating to perfection
Each strain in the Y2K Line has been grown with care and precision at Elevated Roots’ state-of-the-art cultivation facility and packaged to reflect the visual and cultural aesthetics of the early 2000s—a nod to the mixtapes, MySpace profiles, and baggy jeans of the era.
“We wanted to deliver that true Y2K experience, not just in the branding, but in the bud itself,” said Josh Barnhart, Director of Cultivation at Elevated Roots. “These strains were legends for a reason, and we’ve brought them back with the quality they deserve. The Blue Dream nugs in this drop are massive, frosty, and bursting with that signature aroma. It’s a throwback in spirit, but grown with today’s precision with big buds, big flavor, impressive cannabinoid and terpene profiles, and nothing but top-shelf vibes.”
The Y2K launch marks another chapter in NOSTALGIA’s decade-driven storytelling, joining existing flower lines inspired by the 60s, 70s, 80s, and 90s—each one carefully curated to reflect the strains and cultural energy of its time. With premium flower grown to the highest standards at Elevated Roots’ cultivation facility, every NOSTALGIA package offers a time capsule to the era it represents—inviting consumers to relive the moments, music, and memories that made each decade iconic.
RSVP TO THE LAUNCH PARTY TODAY.
About Nostalgia:
NOSTALGIA emerges as Massachusetts’ premier cannabis brand, cultivating authenticity and innovation in every bud. Our state-of-the-art facility ensures the production of premium flower and pre-rolls, showcasing legendary strains from the past for the modern consumer to enjoy. Nostalgia will keep you burnin’ through the decades.
