As 2025 comes to a close, we’re looking back on a year defined by connection. Elevated Roots grew in ways that went far beyond products or shelves. We saw generosity, teamwork, creativity, and compassion woven into every corner of our stores and our community.
This year reminded us why we do what we do: to spark good moments, support good people, and help build something bigger than ourselves.
Here’s what made 2025 unforgettable.
💗 Puff Pink: A Community Coming Together
Nothing captured the spirit of Elevated Roots quite like Puff Pink. What started as a month-long initiative grew into a powerful community effort — and together, we raised $12,361.82 for breast cancer support.
With the success of our Blue Dream and White Apple Tartz pink pre-rolls, we donated 100% of our proceeds to Susan G. Koman Foundation. Puff Pink reminded us that cannabis culture and community care go hand in hand, and that impact grows when we show up for each other.
🙏 Giving Tuesday: Supporting Father Bill’s & MainSpring
This year’s Giving Tuesday centered on lifting up the work of Father Bill’s & MainSpring, an organization leading the charge against homelessness and housing insecurity across the South Shore.
Instead of treating the day like a single moment of giving, our team used it as a chance to talk, educate, and highlight the incredible people doing this work year-round.
We donated $5 from every RITUAL pre-roll sold to Father Bill’s, allowing customers to do their part in amplifying the message.
Giving Tuesday wasn’t just about generosity. It was about awareness, empathy, and collective understanding.
🏡 Looking Ahead: The Abington Expansion
One of the most exciting chapters of 2025 was preparing to expand into Abington. This wasn’t just about opening another location — it was about building deeper roots in a new community.
We heard from Abington locals, connected with small businesses, explored partnership opportunities, and designed a space that reflects everything we’ve built on the South Shore. The anticipation, planning, and teamwork behind this project were a testament to how much our crew cares about doing things the right way.
The countdown is on, and we can’t wait to welcome new faces through the doors.
🌿 The Heart of ER: Our Staff & Culture
If there’s one thing that defines Elevated Roots, it’s the people behind the counter. 2025 brought plenty of laughter, creativity, and connection within our team — from staff playlists to Green Wednesday behind-the-scenes moments and the everyday conversations that turn coworkers into friends.
This year, our crew:
- Supported each other through busy days, new initiatives, and long projects
- Highlighted their passions — from beekeeping to LEGO builds to music obsessions
- Created a workplace that feels like a second home
The ER family continues to grow, and so does the pride we have in the people who make this place feel special.
🌟 Moments That Mattered
Amid the big milestones were the smaller moments that made 2025 feel full:
- Customers telling us we helped them find their new favorite product
- Staff stepping up for each other during busy seasons
- Community collaborations that reminded us how strong local networks are
- Everyday conversations that turned strangers into regulars
These were the quiet reminders that connection doesn’t always need to be loud to be meaningful.
💬 Reflections From the Team
A few thoughts from the people who made 2025 what it was:
“This year felt like everyone showed up for each other, in the store and in the community.” — Haley
“I can’t wait to help build something new in Abington.” — Rachael
“Green Wednesday this year? Electric.” — Jared
“We grew a lot — not just in size, but in spirit.” — Miles
Their voices say it best: this year was about people growing together.
✨ Thank You for Being Part of Our Story
2025 was a year of heart: a year of giving, showing up, laughing, building, and believing in the power of community. Every customer, every conversation, every moment of support helped shape who we are.
We’re stepping into 2026 with full hearts, steady roots, and so much gratitude for the people who make this journey meaningful.
Here’s to rolling into 2026 with gratitude.