UNDISCLOSED — Well, this is going to sound pretty weird coming from a dude who refuses to publicly identify himself, but this week’s Amateur Hour is all about talking to your friends about marijuana (and, by proxy, Elevated Roots).
This is an odd industry to step into. Predictably (and understandably), the regulations around the marketing of marijuana are stringent. There are a lot of moments where the state laws interact oddly with the federal laws. In many respects, each state is its own island.
But, from a marketing perspective, this industry — like most — is all about building a loyal following through word-of-mouth. Which brings us to the past few weeks. Whether it is the proliferation of new dispensaries, or a change in the way people behave, post-COVID, marijuana is becoming less and less taboo a subject at social gatherings.
I’ve noticed a trend where — at parties — when the subject comes up, everyone immediately jumps in and is excited to learn more. Another thing that has struck me — and I’ve had other acquaintances relate similar stories — is how connected everyone is to Elevated Roots once people start sharing.
At the end of the day, Elevated Roots is a small business and a local brand. It’s been very cool to have people who don’t know that you are involved start telling you — unprompted — how cool the store is.
In the end, this is really a long way of saying thanks, to both our customers and our staff for making Elevated Roots the kind of place that people want to tell their friends about.
The store is buzzing. People are happy. And, we’re proud to be a small part of it all.
